Ariana Television Network (ATN) is one of Afghanistan’s leading private media organizations, headquartered in Kabul. Established in 2005 by Dr. Ehsanullah Bayat, the network has grown into a nationwide broadcaster with coverage across all 34 provinces of the country. ATN delivers a diverse range of television and radio content, including news, educational programs, cultural features, entertainment, sports, health, religious programming, and children’s content. The network is committed to providing reliable information and quality programming that reflects Afghanistan’s values, traditions, and cultural heritage. Over the years, Ariana Television has played an important role in promoting public awareness, education, and social development while creating opportunities for Afghan media professionals, producers, writers, and artists. Through its wide-reaching platforms, ATN continues to connect audiences across the country with both local and international content.

Job Summary

• Recruiter: Ariana Television Network
• Degree: Master's Degree
• Vacancies Number: 1
• Province: Kabul
• Gender: Both
• Experience: 5 - 10 years
• Deadline:⁦ ⁦6 Sep, 2026⁩

Key responsibilities of Marketing Manager:

• Develop and implement ATN’s international marketing, brand positioning, and audience development strategies.
• Lead integrated marketing campaigns across television, radio, digital media, websites, mobile applications, streaming platforms, and social media.
• Manage the promotion of flagship news, entertainment, sports, documentaries, special programs, and major broadcast events.
• Drive audience acquisition, engagement, loyalty, and retention using audience insights, media analytics, and market research.
• Lead digital marketing initiatives, including social media, search marketing, video marketing, email campaigns, and online audience engagement.
• Strengthen ATN’s brand identity, international visibility, reputation, and global audience reach.
• Conduct market research, competitor analysis, media intelligence, and audience trend analysis to support strategic decisions.
• Develop and manage strategic partnerships with national and international media organizations and other stakeholders.
• Oversee corporate communications, public awareness campaigns, institutional branding, and CSR initiatives.
• Manage marketing budgets, agencies, resources, and campaign performance while ensuring efficient use of financial resources.
• Prepare executive reports on audience growth, brand performance, campaign effectiveness, and ROI.
• Lead and mentor the Marketing Department while promoting innovation, creativity, teamwork, and professional development.
• Monitor emerging media technologies, digital platforms, and international broadcasting trends to maintain ATN’s competitive advantage.
• Ensure consistent, effective, and timely promotion of ATN content across all platforms and continuous improvement in audience engagement and marketing performance.

Job Requirment

• Master’s degree in Marketing, Media Management, Strategic Communications, Journalism, Public Relations, Business Administration, or a related field is preferred; Bachelor’s degree in a relevant discipline is required.
• 8–10 years of progressive experience in broadcast marketing, media communications, audience development, or strategic brand management.
• Minimum 5 years of senior-level marketing leadership experience within a television network, public broadcaster, multimedia, or digital media organization.
• Proven experience in integrated marketing across television, digital, streaming, OTT, and multimedia platforms.
• Fluent in English, Dari, and Pashto; an additional international language is an advantage.
• Strong knowledge of broadcast marketing, audience development, television promotion, media planning, analytics, digital marketing, content marketing, branding, and international media relations.
• Strong leadership, strategic planning, communication, innovation, decision-making, project management, stakeholder engagement, and budget management skills.
• Proficiency in Google Analytics 4, Adobe Creative Cloud, Meta Business Suite, YouTube Studio Analytics, CMS, SEO/SEM tools, social listening platforms, Microsoft Office 365, and marketing automation tools.

Submission Guideline

• Qualified applicants are encouraged to send their application letter and updated CV to the ATN HR Department at hr@arianatelevision.com

Email: hr@arianatelevision.com

Country

Afghanistan

City

Kabul

Job Closed

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