Ghazanfar Bank, a full-fledged licensed commercial Bank, was licensed by the Central Bank of Afghanistan and commenced its operations in March 2009. The shareholders of the bank belong to one of the leading business groups in Afghanistan. As a leading industrial powerhouse, Ghazanfar Group is involved in various key business sectors as a frontrunner such as import and distribution of Petroleum/Gas and other various important industrial sectors.

Job Summary

• Recruiter: Ghazanfar Bank
• Degree: Bachelor's Degree
• Vacancies Number: 1
• Province: Kabul
• Gender: Male
• Experience:⁦ 2 - 3 years
• Deadline: ⁦8 Oct, 2026⁩

The Content Writer will have responsibilities that include:

• Develop, edit, and refine high-quality business development materials.
• Prepare and contribute to the development of:
  • Technical and financial proposal narratives.
  • Expressions of interest.
  • Responses to requests for proposals and tenders.
  • Concept notes.
  • Company profiles.
  • Capability statements.
  • Service portfolios.
  • Project descriptions.
  • Partnership and investment proposals.
  • Presentations and pitch decks.
  • Client briefs and marketing materials.
• Translate the organization’s services, products, achievements, and technical expertise into clear, compelling, and persuasive value propositions.
• Develop content specifically tailored to the requirements and interests of clients, partners, donors, investors, and other target audiences.
• Review proposal requirements and ensure that written responses clearly and directly address client needs and applicable evaluation criteria.
• Coordinate with technical experts and relevant departments to gather accurate, complete, and relevant information.
• Maintain a centralized library of approved organizational information, project summaries, staff profiles, success stories, references, and reusable content.
• Ensure that all business development materials are accurate, competitive, coherent, persuasive, and professionally presented.

Website, Digital, and Marketing Content:

• Develop, maintain, and update content for the organization’s website and landing pages.
• Write and develop:
  • Website content and pages.
  • Blog articles.
  • News articles.
  • Online announcements.
  • E-newsletters.
  • Email marketing content.
  • Digital brochures.
  • Factsheets.
  • Campaign materials.
  • Frequently asked questions (FAQs).
• Apply fundamental search engine optimization (SEO) practices, including:
  • Keyword research.
  • Effective use of headings and subheadings.
  • Metadata and descriptions.
  • Internal linking.
  • Readability and web-friendly formatting.
• Ensure that all digital content is clear, concise, engaging, accessible, and appropriate for the intended audience.
• Review existing online content and recommend improvements to enhance visibility, accuracy, relevance, and audience engagement.
• Support the planning and development of digital campaigns and online promotional activities.

Social Media Content Development and Management Support:

The Content Writer will be responsible for developing high-quality social media content under the guidance and direction of the Media Manager.

Key social media responsibilities include:

• Create creative, informative, persuasive, and engaging content for the organization’s social media platforms, including:
  • Facebook.
  • LinkedIn.
  • X/Twitter.
  • Instagram.
  • YouTube.
  • TikTok.
  • Other relevant platforms used by the organization.
• Develop social media content covering:
  • Organizational announcements.
  • Service and product promotions.
  • Project updates.
  • Events and conferences.
  • Campaigns and awareness activities.
  • Success stories and impact highlights.
  • Client and partner recognition.
  • Staff achievements and organizational milestones.
  • Industry news and expert insights.
  • Holidays, commemorative days, and special occasions.
  • Recruitment and vacancy announcements.
  • Publications, reports, and new initiatives.
  • Calls to action and lead-generation campaigns.
• Prepare platform-specific captions, headlines, short-form messages, long-form posts, carousel copy, polls, questions, calls to action, and campaign messaging.
• Develop written content for short-form videos, reels, stories, and other multimedia formats, including:
  • Video scripts.
  • Voice-over scripts.
  • On-screen text.
  • Subtitles and captions.
  • Thumbnail text.
  • Opening hooks and closing calls to action.
• Prepare weekly and monthly social media content calendars in coordination with the Media Manager.
• Adapt core messages into different formats and variations appropriate for different platforms and target audiences.
• Develop social media campaign themes, key messages, hashtags, and ongoing content series.
• Create content that contributes to brand awareness, audience growth, engagement, website traffic, inquiries, and business opportunities.
• Coordinate with graphic designers, photographers, videographers, and digital media personnel to ensure that written content is properly aligned with visual materials.
• Review, edit, and proofread all social media content prior to publication.
• Ensure that social media content complies with the organization’s brand guidelines, editorial standards, tone of voice, and approval procedures.
• Monitor comments, questions, and audience feedback when required, and support the development of appropriate responses.
• Recommend content improvements based on audience engagement, platform performance, and emerging trends.
• Support the preparation of social media performance reports, including:
  • Reach.
  • Impressions.
  • Engagement.
  • Click-through rates.
  • Follower growth.
  • Leads or inquiries.
  • Best-performing content.
• Ensure that all social media content is accurate, respectful, inclusive, ethical, and free from misleading or unverified claims.

Expected Social Media Outputs May Include:

• Daily, weekly, or monthly social media posts.
• Monthly social media content calendars.
• Social media campaign content packages.
• Platform-specific captions.
• Hashtag recommendations.
• Copy for social media graphics and videos.
• Event promotion and live-event content.
• Social media performance reports and recommendations.
• Content for both paid and organic digital campaigns.

Research, Storytelling, and Content Planning:

• Conduct research on relevant sectors, industries, markets, clients, competitors, partners, and emerging trends.
• Verify facts, statistics, quotations, organizational information, and project details through credible sources.
• Conduct interviews with staff, clients, partners, beneficiaries, and stakeholders to develop accurate and compelling content.
• Develop:
  • Case studies.
  • Success stories.
  • Human-interest stories.
  • Testimonials.
  • Project highlights.
  • Impact stories.
  • Thought-leadership articles.
• Identify relevant content opportunities based on organizational priorities, audience needs, market trends, and business development objectives.
• Contribute to the preparation of editorial calendars, campaign plans, and communication strategies.
• Recommend appropriate content formats, themes, platforms, and messaging approaches.
• Use audience feedback, digital analytics, and market insights to enhance content effectiveness and performance.

Editing, Proofreading, and Quality Assurance:

• Edit and proofread documents to ensure proper grammar, spelling, punctuation, clarity, structure, accuracy, and consistency.
• Ensure that all written and digital content is professional, persuasive, concise, and suitable for its intended audience.
• Review content to verify factual accuracy and consistency with approved organizational information.
• Maintain consistency in terminology, tone of voice, brand messaging, and editorial style.
• Fact-check data, quotations, statistics, project information, and other claims.
• Ensure compliance with donor, client, organizational, legal, copyright, and communication requirements.
• Prevent plagiarism and ensure that external sources are appropriately acknowledged.
• Review content to ensure inclusiveness, gender sensitivity, cultural appropriateness, safeguarding, and responsible representation.
• Maintain proper version control and organized records of draft, reviewed, approved, and final content.
• Coordinate with designers and multimedia producers to maintain consistency between written and visual materials.

F. Internal Coordination and Communication Support:

• Work closely with the Media Manager, Business Development Manager, technical teams, senior management, and other relevant departments.
• Participate in editorial, proposal development, campaign planning, and communication meetings.
• Gather information and supporting materials from relevant departments.
• Provide writing and editing assistance to internal teams.
• Present draft content for review and incorporate feedback within agreed timelines.
• Support the Media Manager in developing communication plans, editorial calendars, social media plans, and performance reports.
• Assist in coordinating content approvals and publication schedules.
• Perform any other relevant duties and responsibilities assigned by the supervisor.

Expected Deliverables:

The Content Writer will be responsible for producing the following deliverables as required:

• High-quality technical and non-technical proposals.
• Expressions of interest and concept notes.
• Company profiles and capability statements.
• Website pages and blog articles.
• Newsletters and email marketing content.
• Social media posts and captions.
• Weekly and monthly social media content calendars.
• Social media campaign content packages.
• Video scripts, captions, subtitles, and voice-over scripts.
• Case studies and success stories.
• Project and organizational factsheets.
• Brochures, presentations, profiles, and promotional materials.
• Press releases, speeches, talking points, and key messages.
• Editorial plans and content schedules.
• Content performance reports and recommendations.
• A well-organized content and document library.

All deliverables must be completed in accordance with approved workplans, content calendars, proposal deadlines, and priorities established by the Media Manager.

Job Requirment

Education:

• Bachelor’s degree in Journalism, Communications, Mass Communication, Marketing, Public Relations, Business Administration, Development Studies, or a related discipline.
• Additional professional training or certification in digital marketing, social media management, content marketing, proposal writing, SEO, public relations, or copywriting is considered an advantage.

Professional Experience:

• Minimum of 2–3 years of progressive professional experience in content writing, copywriting, communications, marketing, journalism, proposal development, business development, or a related area.
• Demonstrated experience in developing business, corporate, development, nonprofit, consulting, technology, or professional services content.
• Proven experience in the development of:
  • Business development content.
  • Website content.
  • Social media copy.
  • Digital campaigns.
  • Case studies and success stories.
  • Edited and proofread materials.
• Demonstrated ability to create and manage content across multiple social media platforms.
• Previous experience collaborating with senior management, technical specialists, clients, partners, donors, and other relevant stakeholders.
• Proven ability to manage multiple assignments and deliver high-quality outputs within tight deadlines.

Essential Skills and Competencies:

Writing and Editing Skills:

• Exceptional proficiency in written English.
• Excellent command of grammar, spelling, punctuation, editing, and proofreading.
• Strong capabilities in persuasive, creative, technical, and business writing.
• Ability to produce content that is clear, concise, engaging, and tailored to the target audience.
• Strong storytelling and content development skills.
• Ability to adjust tone, style, length, and format according to different audiences and communication platforms.
• Ability to develop compelling headlines, captions, calls to action, and key messages.

Business and Strategic Skills:

• Strong understanding of business development, marketing, branding, public relations, and client engagement.
• Ability to identify and understand client needs and translate them into persuasive and relevant written content.
• Ability to effectively communicate organizational value, impact, competitiveness, and differentiation.
• Strong analytical, research, and information-gathering capabilities.
• Good commercial awareness and understanding of market trends.
• Ability to develop content that contributes to organizational growth and lead-generation objectives.

Social Media and Digital Skills:

• Practical experience developing content for major social media platforms.
• Strong understanding of social media audiences, platform-specific formats, current trends, and engagement practices.
• Knowledge of social media content calendar development and campaign planning.
• Understanding of hashtags, calls to action, audience targeting, and community engagement.
• Ability to produce both short-form and long-form social media content.
• Knowledge of SEO principles and web content optimization.
• Familiarity with website content management systems, including WordPress.
• Ability to interpret and understand basic social media and website analytics.
• Familiarity with digital design and multimedia production is considered an advantage.

Personal Competencies:

• High level of creativity, initiative, and sound professional judgment.
• Strong attention to detail.
• Excellent organizational and time-management abilities.
• Ability to work independently as well as collaboratively within a multidisciplinary team.
• Ability to manage competing priorities and consistently meet tight deadlines.
• Strong interpersonal and communication skills.
• Ability to receive feedback positively and incorporate revisions constructively.
• High standards of integrity, confidentiality, and professionalism.
• Flexibility and willingness to learn, adapt, and take on new responsibilities.
• Strong commitment to ethical, inclusive, accurate, and responsible communication.

Submission Guideline

Applicants who meet the above requirements are invited to submit their updated Curriculum Vitae (CV)/Resume to the email address provided below:

Email: sr.recruitment-officer@ghazanfarbank.com

Country

Afghanistan

City

Kabul

Submission Email

sr.recruitment-officer@ghazanfarbank.com

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